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What is Qualmark?

Qualmark evaluates businesses against the Sustainable Tourism Business Standards and provides bronze, silver and gold accreditation levels to recognise performance and continuous improvement.

Why choose Qualmark

Qualmark means an instant recognition of quality for travellers, access to an experienced Qualmark Specialist and opportunities to improve your tourism business.

In the travel trade?

Find accredited operators to help create that magical New Zealand experience for your clients.

Planning a holiday?

Find Qualmark businesses on New Zealand.com by looking for the Qualmark logo when searching for accommodation, activities, and transport options.

Quality assurance

Qualmark works with the tourism sector to protect and deepen what makes New Zealand an attractive and welcoming holiday destination.

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Ready to join us?

Join a community of tourism businesses committed to quality, sustainability and continuous improvement.

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Latest news

Mar 18, 2026

Changes to Qualmark Assessments

In 2025 Qualmark introduced a new assessment model where members received a combination of an online and in-person assessments.

NZICC awarded Qualmark Gold

Auckland, New Zealand: The New Zealand International Convention Centre (NZICC) has been awarded Qualmark Gold under Qualmark’s Sustainable Tourism Business criteria, following an independent assessment ahead of its official opening on…

Transition to in-person and online evaluations

Following the recent Evaluation Frequency Survey, we have listened to the feedback provided by members and found an overwhelming support for a move to in-person evaluations every other year.

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Qualmark

Independent evaluations. Recognised standards.

Over 30 years of supporting tourism businesses.